Tablet, Programs & Tools


Breast cancer is the second leading cause of cancer-related deaths among women.1 However, with regular screening, women are more likely to detect breast cancer early and be cured.2 “What’s Your Reason?” is a Breast Cancer Screening Campaign designed to boost awareness of the importance of breast cancer screening and activate appropriate screening candidates to get a mammogram by:

  • Challenging women to reflect on their priorities
  • Changing perceptions about breast cancer risks and benefits of screening
  • Decreasing perceived barriers to screening
  • Driving women to action–scheduling a mammogram

Contact a Genentech Account Manager about additional resources and tools.


  1. Cancer Facts & Figures 2017. American Cancer Society® website. Accessed May 25, 2017.
  2. American Cancer Society recommendations for the early detection of breast cancer. American Cancer Society® website. Last revised August 18, 2016. Accessed May 23, 2017.