Tablet, Programs & Tools

WHAT'S YOUR REASON FOR A MAMMOGRAM?

Breast cancer is the second leading cause of cancer-related deaths among women.1 However, with regular screening, women are more likely to detect breast cancer early and be cured.2 “What’s Your Reason?” is a Breast Cancer Screening Campaign designed to boost awareness of the importance of breast cancer screening and activate appropriate screening candidates to get a mammogram by:

  • Challenging women to reflect on their priorities
  • Changing perceptions about breast cancer risks and benefits of screening
  • Decreasing perceived barriers to screening
  • Driving women to action–scheduling a mammogram

Contact a Genentech Account Manager about additional resources and tools.

Reference:

  1. Cancer Facts & Figures 2017. American Cancer Society® website. https://www.cancer.org/content/dam/cancer-org/research/cancer-facts-and-statistics/annual-cancer-facts-and-figures/2017/cancer-facts-and-figures-2017.pdf. Accessed May 25, 2017.
  2. American Cancer Society recommendations for the early detection of breast cancer. American Cancer Society® website. https://www.cancer.org/cancer/breast-cancer/screening-tests-and-early-detection/american-cancer-society-recommendations-for-the-early-detection-of-breast-cancer.html. Last revised August 18, 2016. Accessed May 23, 2017.