Tablet, Programs & Tools


According to the National Eye Institute, the leading cause of blindness in working-age adults in the U.S. is Diabetic Blindness (DB), and a simple eye exam may be the #1 way to prevent it.1 The Open Your Eyes to Diabetic Blindness initiative was created to raise awareness about the risks of DB and the importance of early diagnosis. The program provides practical, easy-to-use tools for payers, employers, and providers to educate patients on the ease of eye examinations and to facilitate direct access to eye screening options.

It’s difficult to fathom what going blind with diabetes is like. Hear firsthand from Detra as she shares her experience of living with diabetic blindness.

Contact a Genentech Account Manager about additional resources and tools.


  1. National Eye Institute. Facts about diabetic eye disease. Accessed January 15, 2016.