Melanoma is one of the most aggressive kinds of cancer.1 Anyone can get melanoma—even with no known risk factors.2 The Your Skin Your Story campaign is designed to boost awareness of the importance of melanoma screening and address misperceptions in order to detect melanoma as early as possible by:
- Encouraging men and women to reflect on the role skin plays in their lives
- Elevating the awareness of the seriousness of melanoma and personal risk
- Shifting perceptions about melanoma screening benefits
- Addressing perceived barriers to screening
- Driving patients to action to schedule a total-body skin exam
Core Resources for Patients
Download these patient outreach tools for promoting the campaign and raising awareness of the importance of melanoma screening.
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BULLETIN AD
The bulletin ad is designed to assist healthcare professionals in raising patient awareness about the importance of melanoma screening. The ad is customizable with fields for the provider's phone number to be added and is designed to be used in print or digital formats. -
DIGITAL BANNER AD
The digital banner ad is designed to assist healthcare professionals in raising patient awareness about the importance of melanoma screening and is intended for digital dissemination, including healthcare websites. -
DIGITAL BILLBOARD
The digital billboard ad assists healthcare professionals in raising patient awareness about the importance of melanoma screening and is designed to be downloaded and printed (or digitally implemented) by providers. -
SOCIAL MEDIA ADS
The social media ads are designed to assist healthcare professionals in raising patient awareness about the importance of melanoma screening through social media channels. Providers can download these resources (in desktop and mobile formats) and implement them on Facebook, Instagram, and Twitter. -
POSTCARD
The postcard is a customizable promotional mailer designed to raise patient awareness of the importance of melanoma screening, with a clear call to action to schedule a skin exam. Both postcard versions include an area for a provider to add their phone number, and one version includes an area for the addition of a provider logo.
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Complete and submit a form electronically.
Core Resources for Providers
These tools are intended to be used at the provider office or health system to help healthcare professionals engage with patients and raise awareness of the importance of melanoma screening.
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TENT CARD
The tent card is a 3-sided, self-standing informational resource designed for provider offices to increase patient awareness of melanoma screening. One side includes a tear pad containing a call to action for scheduling a full-body skin exam. An additional version allows for providers to add their own logo to the tent card. -
PATIENT NAVIGATION SCRIPT
A script for nurse navigators or other healthcare professionals to help support conversations with melanoma screening candidates, with the goal of ensuring that candidates receive a full-body skin exam. Messaging helps address the common barriers associated with melanoma screening, based on market research. -
FACT SHEET
This double-sided fact sheet is designed to assist healthcare professionals in raising patient awareness about the importance of melanoma screening, and informing them about the steps needed to schedule a full-body skin exam. There is an alternate version that allows providers to add their logo to the sheet.
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Complete and submit a form electronically.
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AIM at Melanoma Foundation. Understanding melanoma: stages of melanoma. https://www.aimatmelanoma.org/stages-of-melanoma/ brain-metastases. Accessed September 7, 2021.
AIM at Melanoma Foundation. Understanding melanoma: stages of melanoma. https://www.aimatmelanoma.org/stages-of-melanoma/ brain-metastases. Accessed September 7, 2021.
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Cleveland Clinic. Timing of melanoma diagnosis, treatment critical to survival. https://www.sciencedaily.com/releases/2017/10/171017091900.htm. Accessed September 7, 2021.
Cleveland Clinic. Timing of melanoma diagnosis, treatment critical to survival. https://www.sciencedaily.com/releases/2017/10/171017091900.htm. Accessed September 7, 2021.
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