Finger tapping on iPad screen

SCREENING & EDUCATION PROGRAMS

Your Skin Your Story

Melanoma is one of the most aggressive kinds of cancer.1 Anyone can still get melanoma—even with no known risk factors.2 The Your Skin Your Story campaign is designed to boost awareness of the importance of melanoma screening and address misperceptions in order to detect melanoma as early as possible by:

  • Encouraging men and women to reflect on the role skin plays in their life
  • Elevating the awareness of the seriousness of melanoma and personal risk
  • Shifting perceptions about melanoma screening benefits
  • Addressing perceived barriers to screening
  • Driving patients to action to schedule a total body skin exam

CORE RESOURCES FOR PATIENTS:

Download these patient outreach tools for promoting the campaign and raising awareness of the importance of melanoma screening.

Promotional Ads—designed for placement in locations where eligible candidates would most likely see, read, and increase their awareness about the importance of melanoma screening (e.g., websites for local outdoor parks, health-focused websites or magazines, general interest magazines, pharmacies/ drugstores, health fairs).


Bulletin Ad

Bulletin Ad


Digital Banner Ad

Digital Banner Ad

 


 


Digital Billboard

Digital Billboard


Social Media Ads

Social Media Ads

Postcard—a customizable promotional mailer designed to raise patient awareness of the importance of melanoma screening, with a clear call to action to schedule a skin exam.

    • Understanding melanoma: stages of melanoma. Brain metastases. AIM at Melanoma Foundation website. https://www.aimatmelanoma.org/stages-of-melanoma/ brain-metastases. 2021. Accessed September 7, 2021.

      Understanding melanoma: stages of melanoma. Brain metastases. AIM at Melanoma Foundation website. https://www.aimatmelanoma.org/stages-of-melanoma/ brain-metastases. 2021. Accessed September 7, 2021.

    • Cleveland Clinic. Timing of melanoma diagnosis, treatment critical to survival. https://www.sciencedaily.com/releases/2017/10/171017091900.htm. Published October 17, 2017. Accessed September 7, 2021.

      Cleveland Clinic. Timing of melanoma diagnosis, treatment critical to survival. https://www.sciencedaily.com/releases/2017/10/171017091900.htm. Published October 17, 2017. Accessed September 7, 2021.

    CORE RESOURCES FOR PROVIDERS:

    These tools are intended to be used at the provider office or health system to help healthcare professionals engage with patients and raise awareness of the importance of melanoma screening.

    Tent Card

    Tent card—a 3-sided, self-standing informational resource designed to sit in provider offices where patients might see it, read it, and increase their awareness of melanoma screening. One side includes a tear pad containing a call to action and phone number for inquiring about/scheduling a full-body skin exam.

    Patient Navigation Script

    Patient Navigation Script—a script for nurse navigators or other healthcare professionals to help support conversations with melanoma screening candidates, with the goal of ensuring that candidates receive a full-body skin exam. Messaging helps address the common barriers associated with melanoma screening, based on market research.

    Fact Sheet

    Fact Sheet—a double-sided handout to inform patients about steps needed to schedule a full-body skin exam.