SCREENING & EDUCATION PROGRAMS

WHAT'S YOUR REASON FOR A MAMMOGRAM?

Breast cancer is the second leading cause of cancer-related deaths among women.1 However, with regular screening, women are more likely to detect breast cancer early and get cured.2 What's Your Reason? is a campaign designed to boost awareness of the importance of breast cancer screening and activate appropriate screening candidates to get a mammogram by:

  • Challenging women to reflect on their priorities
  • Changing perceptions about breast cancer risks and benefits of screening
  • Decreasing barriers to screening for patients, providers, and health systems
  • Driving women to action by helping them schedule a mammogram

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Genentech collaborated with an integrated health system to develop and test the What's Your Reason? initiative. Breast cancer screening rates improved by ~11% over 3 months in this pilot study.

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NEW RESOURCES FOR HISPANIC WOMEN

All What’s Your Reason? tools are also available with culturally sensitive messaging, specifically developed to address the barriers to screening and needs of the Hispanic population. Versions for the Hispanic population are available in both English and Spanish. The postcard is available in single-language and dual-language versions.

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References:

  1. Cancer Facts & Figures 2017. American Cancer Society® website. https://www.cancer.org/content/dam/cancer-org/research/cancer-facts-and-statistics/annual-cancer-facts-and-figures/2017/cancer-facts-and-figures-2017.pdf. Accessed May 25, 2017.
  2. American Cancer Society recommendations for the early detection of breast cancer. American Cancer Society® website. https://www.cancer.org/cancer/breast-cancer/screening-tests-and-early-detection/american-cancer-society-recommendations-for-the-early-detection-of-breast-cancer.html. Last revised August 18, 2016. Accessed May 23, 2017.

IMPLEMENTATION RESOURCES

Download the What's Your Reason? program guide to help maximize your breast cancer screening efforts. This guide describes implementation considerations, best practices, possible process workflows for providers, and all available marketing tools in the What's Your Reason? campaign.

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CORE RESOURCES FOR PATIENTS

These tools are intended to be sent to eligible screening candidates.

  • Self-mailer Brochure
  • Postcard

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CORE RESOURCES FOR PROVIDERS

These tools are intended to be used at the provider office or health system to help healthcare professionals engage with patients and raise the awareness of the importance of breast cancer screening.

  • Self-mailer Brochure
  • Postcard

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