LOVE YOUR COLON
Colorectal cancer is the second leading cause of cancer-related deaths in the US.1 The Love Your Colon initiative was created to raise awareness of colorectal cancer and the importance of screening. If found early, colorectal cancer is preventable and treatable.2
Together, we can drive action. That’s why Genentech launched the Love Your Colon initiative in partnership with a community of:
- Doctors
- Researchers
- Pharmacists
- Cancer survivors
- Advocates
- Health insurers
Free Downloadable Resources for Patients
These tools and resources are intended to educate patients on the importance of screening—and they’re available in English, Mandarin, and Spanish.
Am I at Risk for Colorectal Cancer? (Fact sheet)
Some people with colorectal cancer may not experience symptoms at first. This fact sheet reviews who may be at a greater risk of colorectal cancer and what people should do if they have any of the risk factors.
Colorectal Cancer Awareness (Poster)
Increasing awareness for colorectal cancer and regular screenings can save lives. Print and hang this poster to encourage patients, employees, plan members, and their families to get screened.
Screenings Help Save Lives (Fact sheet)
This one-page fact sheet explains how serious colorectal cancer can be and how screening can help find small problems before they turn into colorectal cancer.
Which Screening Test Is Right for Me? (In-office handout)
This in-office handout compares, in patient-friendly terminology, 4 screenings for colorectal cancer: colonoscopy, FOBT, Cologuard, and FIT.
Preventive Vs. Diagnostic Tests (Fact Sheet)
Health insurance covers the cost of colorectal cancer screening, depending on whether it’s considered a preventive or diagnosing test. This fact sheet explains the difference between the two tests.
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American Cancer Society. About Colorectal Cancer.
https://www.cancer.org/content/dam/CRC/PDF/Public/8604.00.pdf. Published 2020. Accessed February 18, 2021.American Cancer Society. About Colorectal Cancer.
https://www.cancer.org/content/dam/CRC/PDF/Public/8604.00.pdf. Published 2020. Accessed February 18, 2021. -
American Cancer Society. Cancer Facts and Figures.
https://www.cancer.org/content/dam/cancer-org/research/cancer-facts-and-statistics/annual-cancer-facts-and-figures/2020/cancer-facts-and-figures-2020.pdf. Published 2020. Accessed February 18, 2021.American Cancer Society. Cancer Facts and Figures.
https://www.cancer.org/content/dam/cancer-org/research/cancer-facts-and-statistics/annual-cancer-facts-and-figures/2020/cancer-facts-and-figures-2020.pdf. Published 2020. Accessed February 18, 2021.
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Free Downloadable Resource for Healthcare Professionals
Patient Navigation Script
This tool includes FAQs, objection handling, and sample dialogue for talking to patients.